CPM Calculator

Use CPM Calculator to strategize your campaign Revenue. Fill in any two fields out of three and hit the “Calculate CPM” button to find the missing field.

Fill any two fields and the calculator will solve the value of third.
Campaign Cost
Ad impressions

CPM (Cost per thousand impressions) is an advertising term that enables online marketing specialists to find a quantitative measurement of how much it cost for 1000 impressions. In recent marketing techniques, CPM is one of the most popular ways that is being used all over the globe to evaluate the price of a web advertisement.

What is CPM in advertising?

Click-per-thousand impressions or CPM is a significant term in the web world that allows you to find how much 1000 clicks or views will cost. It has become a common term in the SEO of a website.

The following example will assist you in understanding how CPM works.

For instance, if a website CPM charge rate is $10 and you want to advertise on it, you will have to pay $10 for every 1000 times your advertisement has been seen.

The traditional method of finding the CPM in advertising was challenging and, sometimes, a hectic task, where you were supposed to buy some expensive software and had to install it on your device. Also, appropriate knowledge was required to get assistance from those applications. Fortunately, with the technology innovation, now you can use a CMP calculator that saves you from all these hassles.

This web-based CPM calculator doesn’t require any installation and provides you with an accurate CPM calculation within a matter of seconds. A few clicks on your device and a strong connection to the internet are the only things that you need to find the cost per impression with an online CMP calculator.

CPM Formula

The CPM formula enables you to calculate the rate per thousand clicks instantaneously. You can find the CPM by using the following formula.

If you want to find the cost that you need to pay, then the formula will be,

Cost = CPM * impressions / 1000

Or, if you want to find the impressions that you will get according to your budget, then the formula is,

Impressions = 1000 * cost / CPM

This CPM calculator gives you the chance to find the rate per thousand impressions, allowing you to measure the cost of a project timely. You can compute the following elements through this CPM calculator.

The total cost of a campaign:

Calculate the total cost of the marketing campaign.

Cost per 1,000 impressions:

Calculate the cost of the campaign per 1,000 ad impressions with the help of this CPM calculator

A number of impressions:

Calculate the total advertising clicks over the duration of the marketing campaign.

After reading a lot about the CPM calculator, you might have a question in your mind that how can we use this utility. Well, you don’t need to think more, as the following steps will allow you to use this CPM calculator straightforwardly.

  1. After reaching this CPM Calculator page, you will see three boxes where you need to enter the total cost, CPM rate, and a number of impressions.
  2. Fill in two boxes according to your requirement and find the third one. You just have to click on the “Calculate CPM” button to initiate the process.
  3. Boom! You will get the accurate CPM calculation results within a few seconds.

The rate of CPM on social media has increased dramatically in 2020. It has been observed that the CPM rates are starting from $4.50 for average social media sites. But, when it comes to the major social media platforms, including Facebook, Instagram, or Twitter, the rate may increase from $7 to $10.

Cmp Table

Proper monitoring of CPM allows you to analyze the marketing campaign. It will also provide you a chance to identify the audience that must be targeted in the future. The other main reasons to monitor CPM are as follows.

Brand Building:

The calculation of cost per impression is considered a vital element before starting a web-based marketing journey that indicates how effectively you are reaching your targeted customers/viewers.

Target Audience Identification:

if your advertisements are getting success in attracting the audience even at a lower rate on a site, then it shows that your content is doing well.

Strategic Reinvestment:

As per the marketing specialists, the websites that are having good CPM are referred to as the vital element for your future investments.

Overall Performance:

You can also evaluate your overall marketing performance through your CPM, as the higher the CPM link to high click-through-rates, the better your marketing strategy would work.


The advertisers can use the CPM to analyze the overall performance of the marketing campaign or find targeted audiences.

You can use our free CPM Calculator to find the CPM month to month without making any manual efforts.