CPM Calculator

Use CPM Calculator to strategize your campaign Revenue. Fill in any two fields out of three and hit the “Calculate CPM” button to find the missing field.

Fill any two fields and the calculator will solve the value of third.
Campaign Cost
Ad impressions
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After reading a lot about the CPM calculator, you might have a question in your mind about how we can use this utility. Well, you don’t need to think more, as the following steps will allow you to use this CPM online straightforwardly.

  1. To reach this CPM Calculator page click on it
  2. Fill in any two boxes of the total cost, CPM rate & the number of impressions to get the third one.
  3. You just click on the “Calculate CPM” button to initiate the process.
  4. Boom! You will get the accurate CPM calculation results within a few seconds.

The traditional method of calculating CPM in advertising was challenging and, sometimes, a hectic task, where you were supposed to buy some expensive software and had to install it on your device. Also, appropriate knowledge was required to get assistance from those applications. Fortunately, with the technology innovation, now you can use a CPM impression calculator that saves you from all these hassles.

This web-based tool doesn’t require any installation and provides you with an accurate CPM calculation within a matter of seconds. A few clicks on your device and a strong connection to the internet are the only things that you need to find the cost per impression with our CPM online tool.

The cost per impression formula enables you to calculate the rate per thousand clicks instantaneously. You can find the CPM rate by using the following formula. If you want to find the cost that you need to pay, then the formula will be,

Cost =
CPM * impressions 1000

Or, if you want to find the impressions that you will get according to your budget, then the CPM formula is,

Impressions =
1000 * cost CPM


This cost per thousand calculator gives you the chance to find the rate per thousand impressions, allowing you to measure the cost of a project timely. You can compute the following elements through this CPM calculator.

Total Cost of a Campaign:

Calculate the total cost of the marketing campaign.

Cost per 1,000 Impressions:

Calculate the cost of the campaign per 1,000 ad impressions with the help of this CPM calculator

Number of Impressions:

Calculate the total advertising clicks over the duration of the marketing campaign.

CPM (Cost per thousand impressions) is an advertising term that enables online marketing specialists to find a quantitative measurement of how much it cost for 1000 impressions. In recent marketing techniques, CPM is one of the most popular ways that is being used all over the globe to evaluate the price of a web advertisement.


eCPM stands for effective cost per thousand, and it’s considered one of the essential KPIs of digital marketing. Advertisers use eCPM to calculate the value they have to pay against 1000 impressions on their advertisement. eCPM is valuable for marketers, as it helps them in the budgeting process of their marketing strategies.


vCPM stands for viewable cost per thousand, and it’s defined as the cost paid by advertisers against the 1000 ad impressions viewed by the visitors. vCPM was the most effective bid of adsense during any campaign creation. The easiest way to calculate vCPM is through the following cost per thousand formula:

vCPM= x 1000

What is CPM in Advertising?

Click-per-thousand impressions or CPM is a significant term in the web world that allows you to find how much 1000 clicks or views will cost. It has become a common term in the SEO of a website.

The following example will assist you in understanding how CPM works.

For instance, if a website CPM charge rate is $10 and you want to advertise on it, you will have to pay $10 for every 1000 times your advertisement has been seen.

Fast & Free

CPM calculator offered on our platform is an expeditious way to find the cost per thousand impressions. You don’t have to spend a single penny while using this web-based service. This tool allows you to analyze and calculate CPM in advertising without investing time and effort.

Three in One Utility

The functionality of this cost per impression calculator isn’t limited to the calculation of only a single output. It’s a three-in-one utility that allows you to determine the values of ad impressions, campaign cost, and CPM. By entering two of these three values, you easily get the third one in a single click.

Highly Secure

Our developers have designed this tool with high-end security to provide the users with a safe platform for calculating CPM. Without worrying about the privacy of your personal information you can use this CPM calculator.

Limitless Calculations

You can use this tool to get ad impressions, campaign cost, or CPM as many times as you want. CPM calculator doesn’t impose any restrictions on its usage. No charges are associated with this tool’s usability, no matter how many times you wish to calculate CPM.

The rate of CPM on social media has increased dramatically in 2020. It has been observed that the CPM rates are starting from $4.50 for average social media sites. But, when it comes to the major social media platforms, including Facebook, Instagram, or Twitter, the rate may increase from $7 to $10. Many professional marketers spread their campaigns on these major platforms by estimating an average cost that increases conversion rate and promotes a brand.

Cmp Table

Proper monitoring of CPM allows you to analyze the marketing campaign also it calculate impressions from CPM formula. It will also provide you a chance to identify the audience that must be targeted in the future. The other main reasons to monitor CPM are as follows.

Brand Building:

The calculation of cost per impression is considered a vital element before starting a web-based marketing journey that indicates how effectively you are reaching your targeted customers/viewers.

Target Audience Identification:

If your advertisements are getting successful in attracting the audience even at a lower rate on a site, then it shows that your content is doing well.

Strategic Reinvestment:

As per the marketing specialists, the websites that are having good CPM are referred to as the vital element for your future investments.

Overall Performance:

You can also evaluate your overall marketing performance through your CPM, as the higher the CPM link to high click-through-rates, the better your marketing strategy would work.

CPM, CPC, and CPA are three models widely used by advertisers in modern-days of digital marketing. Marketers generally prefer CPM cost per thousand impressions over CPC and CPA due to the fact that their main focus is spreading awareness about their product or service. CPC stands for cost per click, and its purpose is to identify the cost when a user clicks the ad impression. Moreover, CPA is the abbreviation for cost per acquisition, and it helps you calculate the cost involved with the conversion of one person. On the other hand, CPM is calculated on the number of views for every 1000 ad impressions. Therefore, CPM is a more preferred model by digital marketers who have the main objective of reaching a targeted audience rather than worrying about clicking or conversions.


The advertisers can use the CPM to analyze the overall performance of the marketing campaign or find targeted audiences.

You can use our free CPM Calculator to find the CPM month to month without making any manual efforts.