Mobile Friendly Test

Since the advent of smartphones, users have developed the habit of using these devices to surf the internet and visit websites. Today, webmasters and SEOs are racing to ensure that their websites qualify in a mobile-friendly test. If a website is not mobile friendly, its visibility and traffic will be constrained. Today the majority of people use mobile phones to surf the internet and visit websites.

Mobile phones are no longer simple devices for making and receiving phone calls and messages. Now they have become actively engaged on the internet. What the mobile phone has done is that it has brought the internet within easy access to mobile phone users. Mobile phones have dramatically changed the way people communicate and conduct their affairs. Asides from its primary use as a phone, mobiles have virtually taken over the living style of people.

Statistics show that the 29% of global mobile phone users were accessing internet based content in 2009. Today in 2017 there are 2.32 billion users of smartphones, and by 2020 the predicted figure is 2.87 billion.

With this phenomenal growth in smartphone users, websites have to be mobile friendly; this has become an absolute must if they want to reach more visitors and retain their traffic. People now use mobiles to conduct business meetings, listen to music, watch videos and movies, work, play games and shop and interact on social media. Today’s cell phone is expected to deliver a lot more than what was expected before the smartphone appeared on the world scene.

Mobile service providers have been forced to keep up with the pace of the growth of smartphones in the international market. They have to provide internet services along with phone services if they want to survive in today’s competitive world. Internet and GPS (Global Positioning System) has become an integral part of mobile devices. They are used for navigation, finding one’s exact location and searching for a geographical location.

A person who loses his or her mobile phone or its battery dies, feel cut off from the rest of the world. From the time people wake up, till they go to bed they will carry their mobiles with them. They might forget to pick up the kids from school or perform a necessary chore because they were so engrossed in their cell phones that they only forgot to do them. That is the extent to which the mobile phones have invaded and taken over the lives of people.

Social media has adapted itself to be freely available to mobile users so that people can chat, exchange views, upload pictures and videos and if fact more than ninety percent of ‘tweets’ are sent and received on mobile phones.

With mobile devices ruling the lives of people, it has become necessary for websites to be mobile friendly. Websites should not only look good and be easy to use on computers; they have to display the same functionalities on mobiles seamlessly.

Websites that sell products from a single outlet in a city or outlets in different cities have to display the outlet’s location map. Google maps play a significant role in offering this facility. It helps potential buyers to reach the location with ease. Now the map displayed on the website should be readable on mobiles. As that is what the buyer will be using to find the outlet.

Studies indicate that mobile internet usage has surpassed desktop use. The study reports that over 51% of traffic on the internet is coming from mobile and tablets. This trend is likely to grow and companies that have not recognized this trend and adapted themselves to it will lose out in the future.

If a website is mobile friendly it’s going to retain its search engines ranking. Google and other search engines from 2014 started evaluating website’s mobile friendliness. Webmasters and SEOs whether they are involved in setting up a new website or renovating an existing one must make sure that the website is mobile friendly.

WordPress, one of the leading services used by webmasters and SEOs in building websites for blog posts and other applications has mobile friendly themes. This makes it easy to select a mobile friendly theme and make a website on it.

Webmasters and SEOs that are using other programming languages to build their websites must ensure that the website is mobile friendly. This involves not only displaying the main page correctly on a mobile, but navigating the pages through the menu items should also be mobile friendly. Any page that’s added should be mobile friendly. You can also get help from mobile friendly website examples and mobile friendly website design in building your website.

Yes, it’s necessary to conduct a mobile friendly test of your website. If you don’t, you can forget about your website ever gaining popularity and generating organic traffic on the internet. To run mobile friendly test just go to from the navigation bar of your browser. Click on ‘Free SEO Tools’ and scroll down the list of tools till you spot Mobile Friendly Test. Click on it and enter your website’s domain name. Press ‘Check’ and wait for a few seconds.

The results will display:

  • The URL of the domain.
  • Status: The status will depend on how mobile friendly is your website. If it scores very high you will see an ‘awesome’ message in the status.
  • Mobile Friendly Score: The test will score the domain on certain criteria and display it. The score will depend upon how mobile friendly the domain is.
  • Mobile Screenshot of your webpage: Here you can actually see how your website’s landing page looks on a mobile device.

You don’t need to have a mobile phone on hand by which to check your website as this tool not only displays how the site appears on a mobile, but also scores it. The ‘Mobile Friendly Test’ is easy to use and convenient. Plus you can use it repeatedly while you make changes to the website.