SEO Keyword Competition Analysis
There's a lot of truth to the old SEO adage: "Google doesn't rank sites…It ranks pages". Website managers must conduct SEO keyword competition analysis to evaluate why competitive sites have a higher ranking. Retaining and improving your website's ranking requires continuous work. Assuming your website has high quality content, Google and other search engines will rank it high and make it more visible.
Every website manager is not lucky and inherits a website that has a top ranking. If your website is fairly new and engaged in a competitive market you will need to use a host of SEO tools to improve its ranking. You must conduct a keyword competition analysis to determine what keywords are causing your competition to rank better than you on Google and other search engines. When evaluating keyword competition you must look at the sites you are competing against and not just their pages.
The first step you need to take is to study and analyze your competition. Being able to analyze the keyword usage by the competition is a bit of an art. But then again with the help of an excellent SEO keyword competition analysis tool it shouldn't be difficult.
Try searchenginereports.net/seo-keyword-competition-analysis tool and you will be pleased with the results it presents. Knowing who your competitors are and the keywords they are optimizing is critical if you want to stay relevant, competitive and profitable.
The easiest way to find who you are competing against is to search in Google or any popular search engine on the keywords that best describe your product or services. The organic and paid search results might surprise you when you see some of the sites you are competing against. Some of your competitors may be providing just a subset of the products or services that you sell. Since they specialize, they will be a good source for unique long tailed keywords.
You must size up your competition. If the content is quality written it will rate higher. Content featuring charts, images, reference is hard to beat. Low quality content can be ignored.
Another factor when sizing up the competition is to check their social media links. Social media has changed the dimensions of the internet usage. Most established and budding websites have social media links. Some want the viewer to follow them on Facebook, Twitter, etc. Others request viewers to provide their email addresses so they can receive updated news of the website in their mail. These are tactics being used to increase traffic to websites.
Now that you know who your competitors are, it's time to thoroughly explore and examine their territory. Go to their sites homepage and click to view page source. In addition examine your competitors' products and categories. Add them in your keywords list.
The more information you gather on keywords used and optimized by the competition, the better placed you will be to improve your site's ranking. You can use searchenginereports.net/seo-keyword-competition-analysis tool to conduct your research on competitors' keywords usage.
There's always a tradeoff between accuracy and efficiency. The more keywords you take into account, the more time and money will be spent on conducting your analysis. Therefore selecting too few or too many is a dilemma that you will face. You have to decide how many competing sites you want to check for your keyword competition score.
Once you have compiled the keywords list its time to apply your findings. Enter individual keywords from the list and compile a high traffic keywords list. This will help you to know the popular keywords used by searchers and your competitors. It will also help you to know which keywords are being optimized. Once you find a keyword that performs exceptionally well in your research, add it to your repertoire. This will help you in refining your site.
After conducting SEO keyword competition analysis you are now in a position to examine your own website. Start inserting keywords in your website and examine their impact. If needed add categories and sub-categories. For example a website selling fish will remain low key. Once it adds sub-categories like sea fish, river fish, lakes fish its ranking and visibility will increase.
You cannot get your website content writers to change content to increase usage of keywords overnight. Suggest the keywords to use to the writers and let them implant them. As the SEO you must also keep a tab on the usage of keywords. Insert the changed content gradually and review its impact.
Over use of keywords and Google and other search engines will deem it as spam and ignore it. Under used and Google might not consider it. Therefore knowing what the best fit is will require some research. But definitely avoid over use.
Once you have refined your site and its ranking has gone up don't sit back. An SEO's work is never finished. You have bumped somebody off from their position. They are going to try to regain their position. Keep conducting SEO keyword competition analysis. Keywords in content and in anchor text play a major role in site ranking by search engines. Don’t ever forget that.
Google change their ranking algorithm over 500 times in a year. Keywords that were highly ranked last week might be off or ranking low this week. Google keyword ranking is ever changing and evolving. New keywords appear and it's up to you to know them and use them. Your content has to change to remain current and fresh. It's like a newspaper, you read today's issue and wrap food in yesterday's one.
When your site's ranking moves up your competitors get worried. They are going to carry out the same exercise on your site as well. You must keep using seo-keyword-competition-analysis a handy tool provided by searchenginereports.net. This tool will help you refine your searches and find the highly ranked keywords and tails to use in maintaining your site's ranking.