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How to Optimize Images for Better SEO?

Views icon 3700 Views Read icon 6 Mins To Read Category icon Category: SEO Date icon April 16, 2021

The images possess inevitable importance in improving a site’s accessibility, viewership, and engagement. However, an image cannot be uploaded on a website out of the blue. Besides quality, you need to consider several factors before uploading an image to save yourself from deteriorating the site’s SEO. SEO or search engine optimization is the process executed by professional experts to improve their site’s organic traffic. By achieving a top rank on search engine result pages, a website can surely fulfill its dream of obtaining massive organic traffic. If you want to see your site ranked on the top of search results, you will have to pay proper attention towards its SEO.

In this blog, we will mainly discuss image optimization for the betterment of SEO. Several SEO factors could get affected and drop your site’s ranking on SERP. How should I optimize images as per SEO requirements? What are different factors I need to consider while optimizing my images? If these questions are popping in your mind, then you don’t have to worry anymore as we have got you covered. We will help you understand how to properly optimize images for better SEO. So, without any further delay, let’s get started!

Relevancy and Originality

If you wish to outperform the competitors, uploading unique content is what you need to focus on. Besides publishing plagiarism-free content, you have to come up with original images that will engage the audience with your website. You should not rely on already available images over the web, as search engines don’t rank those sites which contain copied content. Hence, it’s not wrong to say that originality is the key to success. In addition to posting original content, you also need to create relevancy. If you post irrelevant images, it will hurt your viewership, as the visitors would be reluctant to revisit your site. Therefore, it’s essential to come up with images that support your site’s text and niche. Make sure the content on your site is free from any kind of  duplication.

Image Compression

The next thing to focus on while optimizing images for your website’s SEO improvement is image compression. Image compression is a technique of compressing the size of a picture without affecting its quality. It’s crucial to compress every image you’re going to upload on your website. The main reason behind it is the page loading speed. How much time does your website take to load and display content on a user’s screen? If it takes more than 3 to 5 seconds, you need to take appropriate actions before your site suffers from the downfall in rankings.

Compressing the size of your images is one of the best ways to reduce your site’s loading time. This technique will help you improve your site’s loading speed, which will eventually result in the betterment of its SEO. The large-sized images will be a huge burden on your site’s speed, and it is one of the crucial factors considered by search engines like Google while ranking a webpage on its result pages. Therefore, the easy way out from this nuisance is the image compression tool. An image compression utility will help you reduce a picture’s size without affecting its quality. You must use this tool before uploading any image on your site’s page.

Alt Text

Apart from getting your site’s web pages indexed on search engine result pages, you shouldn’t miss the opportunity to get your images indexed and ranked as well. An image is worth a thousand words, and the viewers can easily interpret the message that’s being conveyed through it. However, that’s not the case with search engines. The search engine’s spiders won’t be able to deduce what an image is about; therefore, it’s essential to provide Alt Text with every image. Search engines take alternative text into consideration while indexing an image on its results. In addition, Alt Text will also help visually impaired people to understand the content of an image. Hence, it’s mandatory to include accurate words about an image in its Alt Text attributes. Check keyword density in Alt text image attributes as keyword stuffing also harm your SEO.

Final Words

You can improve the SEO game of your website by following the aforementioned ways of optimizing images. The image optimization techniques are crucial for your website, as they help in improving its speed and outranking the competitors on search engine result pages. Due to this enhancement, your site’s bounce rate will drastically fall, and the likability ratio of content will significantly improve. After checking these factors, you need to use a best SEO Checker and analyze the other factors that harm your site.