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The Effect of Plagiarism on Brand Reputation

Views icon 2000 Views Read icon 4 Mins To Read Category icon Category: Plagiarism Date icon July 23, 2021

Plagiarism could be defined as the unauthorized use of data, ideas, figures, language, textual and visual content of another author without citing the source. There is an abating attitude towards duplication, despite all the advice and discussion regarding its adverse impact. Some organizations work to build their distinctive image to have a better position in the market. Companies and brands invest a considerable chunk of money in distinguishing themselves from others. It helps them to strengthen their image of quality and prestige. Plagiarism could seriously harm the image of online businesses. Therefore, business owners need to do vetting and training of the people who write for them. Most of the time, writers aren’t aware of attributing references while writing on a given topic. There are writers in the market who work on less payable amounts and often copy entire pages, posts, and sections to accelerate their work pace for delivering on time. 


Moreover, writers do not care about the information they are adding to the content. They simply rewrite the content or copy it from other sources. It is surely not acceptable for a brand’s image. If you want to stand out from others in the market, then crafting original content needs time. Genuine and original content will also boost your brand’s image. 


Protect Your Brand’s Image


You need to bear in mind that whatever you publish reflects your company’s overall approach. Mediocre content is also among the low-grading search engine optimization practices. You need to make sure that plagiarized content must not get published on your website. If your brand relies upon freelance writers, then make sure that you hire the best among them because most writers are self-taught and don’t pay much attention to plagiarism. Over here, you also need to ensure that the content must run through a reliable plagiarism detector before it gets published. 


Legal Repercussions


If you are publishing plagiarized content, then you might have to face serious legal repercussions. Now, copyright laws are also absolute. You cannot utilize someone else’s content without giving out a reference or citing the source. The copyright laws allow the author to sue plagiarists. Some plagiarists often commit a criminal offense, which may lead to a prison sentence. Writers who make a living by producing content are more susceptible to plagiarism. Therefore, to combat plagiarism, you need to hire professional writers to avoid duplication in content. Even after getting content from them, you need to check for plagiarism from your content. 


Consequences of Plagiarism for Your Business 


If you are running an online business, then you need to be aware of the consequences of plagiarism. Whether you’re running a blog website or offering any particular product or service; you need to produce quality and unique content to stay in the market. Otherwise, you will be penalized by Google or other search engines. There’s also a scenario where you may lose your potential prospects due to plagiarized content. Therefore, you need to be extremely careful about the generation of content. 


Plagiarism Checker


Brands need to protect their reputation by generating content that is worth sharing. Along with that, the content also needs to be unique. However, if you aren’t sure that the textual content that you are publishing is free from duplication, then a plagiarism detector could assist you in this regard. Unique content is undoubtedly key to rank on the search engine result page. To verify your rankings, you must utilize a keyword rank checker.


Final Words 


In the last analysis, plagiarism could prove to be deadly for the reputation of your brand. There’s no room to compromise on the quality and uniqueness of the content. Brand reputation couldn’t be taken for granted, and for that reason, you can’t produce duplicated content. Therefore, it is often recommended that you check plagiarism instances through a reliable plagiarism detector.