Open Graph Checker

Today website owners need to tap into social media sites if they want to boost the traffic to their sites. Web marketers create a lot of content and as the old adage popular among internet gurus goes ‘content is king.' But the content king without followers is not a vibrant and usefulking. You need to run an Open Graph checker on your website to make to check if you can make a rich graph object to interlink with Facebook.

With the success of Open Graph other major sites like Twitter, LinkedIn, and Google+ now recognize Open Graph tags. Twitter has created its tags Twitter Cards. However should the Twitter robots not find the cards on a website they use Open Graph tags.

Nowadays you see the little blue tags on some websites which indicate that they are linked to Facebook. Blogger sites and newspaper and news post sites and educational institutions and other social media sites want to piggyback on Facebook’s popularity.

Social media sites get the most traffic from people and outnumber the traffic to other websites. That’s why e-commerce and other sites place their ads on social media sites. Facebook’s popularity has made a marked impression on the way people express themselves on this medium. In fact, people have stopped calling and informing their family and friends about their whereabouts and post it on their favorite social media sites like Facebook and Twitter.

Facebook’s tremendous global popularity makes other website owners try and get some of the traffic that’s on Facebook. Virtually all the popular sites urge visitors to follow them on Facebook.

Now with Facebook’s open graph website owners can try and lure more traffic to their websites by linking their sites with Facebook visitors.

In 2008 Facebook launched Facebook Connect. On some websites, you see little blue Facebook buttons which allow you to comment on a blog post without signing up to that site. Facebook users could sign in to external sites using their Facebook accounts. It had over a hundred million users in a year.

Its overwhelming success and popularity encouraged Facebook to develop Open Graph. What open graph does is that not just lets your website connect to Facebook. It makes your website exchange information with Facebook. It was so successful that over fifty thousand sites installed the plug-in in just a week of its announcement.

With this API (Application Programming Interface) you can add several new plug-ins to your website, which are:

  • Like Button
  • Activity Feed
  • Recommendations
  • Like Box
  • Login Button
  • Facepile
  • Comments
  • Live Stream

These plug-ins make your site more user-friendly and look like a social media site. The closer your site matches Facebook in features, the more traffic you can expect on your site. It is your ultimate goal; you want your site to grow in popularity and get the maximum traffic on it. A website with abundant traffic will interest advertisers, and you as the site owner can then bargain better rates with them.

The Like Button is probably the most interesting plug-in that you would want on your website. What it does is that when a visitor likes a page on your site, it gets shared with their network on Facebook. It gives the webmaster and owner the capability to send content on their Facebook news feed. It then becomes visible to all their network contacts. It should encourage the contacts to visit your site, and if they like the content, your network expands. So with one like on your website page you could get more likes in future which will make the authority and relevance of your website to grow exponentially.

Website owners should treat this capability with respect and care. The reason for this is that the Facebook user is not aware that he or she has given you this capability. Sometime soon Facebook will create a function to control and ensure that this facility is not misused.

If you want your website to take advantage of Facebook Open Graph, you will need to add some Meta tags to your site and a bit of HTML. If you have no idea how to go about it, get a developer who is into website programming and HTML to make the changes for you. If you don’t know HTML don’t risk mucking up your website by trying to incorporate the Meta tags yourself. However, you will need someone to continuously monitor your Facebook account. You can ask your developer to get help from:

  • Facebook Social plugins
  • Open Graph protocol

If you are looking for an open graph checker utility, you can navigate to searchenginereports.com and scroll down the ‘Free SEO Tools.' You will spot the Open Graph Checker tool. Click on it and enter your website address. Remember to enter the URL with http://yoursitename. The tags displayed are explained.

  • og:locale – This tag tells the language of the site and its regional location. The default is ‘en_US’ which means the language is English and the location is the United States.
  • og:type – This tag indicates the page type. Is it a website, movie, audio, video, etc.
  • og:title – This tag has the page or website title.
  • og:desc – This is a one or two sentence description of the object.
  • og:url – This is the URL address of the website
  • og:site_name: The name of the website is written here.
  • og:image: - if there’s an image on the website it will be listed here.

This is the information that searchenginereports.net open graph checker displays. This is all the information that will be needed if you plan to install open graph on your website. Of course all the displayed properties will have to be incorporated in your website’s HTML code. Generally this code is in the header section of the website or webpage’s code.