Meta Tags Analyzer



The question generally raised among the SEO community is; are Meta tags important; do Meta tags have any significant impact on search engines ranking and are Meta tags useful? SEOs and Webmasters can select from some Meta tags analyzer tools now widely available on the internet.

Some search engines give importance to Meta tags, and others do not. But we first need to understand what Meta tags are? Search engines read them to see if the tag keywords, description are related to the visible content.

Go to any website page and do right click on the mouse on you will get the option. Once you click a window will open with the option 'view source'. Select it, and the source code of the page will be displayed. You will find the Meta tag located in the header section. If you are unfamiliar with HTML code, you might find it difficult to find.

There are not many but only four types of Meta tags which are discussed here:

  • Meta Keywords Attribute - these are a series of keywords that are deemed to be relevant to the page being analyzed.
  • Title Tag - This is the text which appears at the top of your browser. Search engines view this text as the "title" of your page.
  • Meta Description Attribute - Search engines consider this attribute as a brief description of the page.
  • Meta Robots Attribute - This attribute indicates to search engines crawlers as to how this page is to be treated.

Using Meta keywords is a futile exercise nowadays. In the past, they were useful but not anymore. There are many reasons for their dropping out of favor with search engines, but primary reason was that internet marketers eager to get a better ranking started inserting useless keywords. These keywords had no relevance to the content of the web page. This practice was called 'keyword stuffing.' Google soon realized something was seriously wrong and got wise to this practice. After which Google decided to do away with using Meta keywords as a metric in their website ranking algorithm. Right now some search engines do give some importance to them. But since Google is the market leader other search engines follow its lead.

Of all the Meta tags, title tags are the most important, both from the search engine as well as the visitor's view. These are the only tags that are visible on the viewer's page. This tag is found at the top when you open a website or page. Title tags should be easy to read and be understandable. Title tags that describe your website should be based on how you expect people to search for websites in your industry. For example, this page's title tag will be 'meta tags analyzer.' When SEOs and webmasters search for this analyzer, this page's website should appear on the first page displayed by the search engine. Therefore the title tag should service two purposes. Be visible for ranking to the search engine and the website visitor.

It may or may not be used by Google as a description of the page content as it may pick up a snippet from the content to use as the description. However, Google may deny the importance of the Meta description being used in its page ranking algorithm.

But their actions contradict this statement. Agreed Meta titles don't matter anymore but when searching for content keywords Meta descriptions do. If it cannot find a useful snippet of the content, it will have to rely on the Meta description attribute.

This attribute tells search engines what to do with the pages in the site:

  • Index/no index - This tells the search engine to show your pages in search results or not, which in fact means to index them in ranking
  • Follow/no follow - This tells the search engines to trust your pages and follow the links or not to follow them.

Now that we have discussed Meta tags and their role in search engines ranking and visitors viewing. Where do you go from here? If your website has excellent content but is ranking low on Google and other search engines, you should examine your Meta tags. First use meta-tags-analyzer to carry out an analysis of your website, its source and pages. Once you enter your website URL address the analyzer tool will conduct an analysis of your site.

It will use a color code used to point out errors, warnings and good. The color code used is red for errors, orange for warnings and green for all is good. It will show the status of your website. The Meta tags report summary and a detailed analysis. Once you have studied the report you will know the areas that you need to improve to get a better ranking for your website.

You can use Meta description generator to generate helpful descriptions that you can use to describe your text. You can also look at sample Meta description to seek help. Using a Meta tag generator will be a futile exercise as Meta tags are ignored by Google in ranking sites. You should first do a website analyzer run and then get into looking at Meta tags.

Don’t fidget with the generated source unless you know exactly what you are doing. It might sound quite simple, and you may be tempted to change it. But this can cause your entire website or pages to get corrupted. Therefore seek expert help if you really think you need to make any changes to your Meta tags.

For example a Meta tags analyzer may report not finding a Meta robot attribute on your site. It might ask you to download and install one. Don’t do this as on a different site you will find them encouraging you to install their version. Your best bet would be to get an SEO to look at your site and select the robot to install. That’s if one is needed.