Yes, webmasters take a lot of pride in the links that their website has to other sites, but they require a link tracker to check the links coming into the website. The quality and not the quantity of links that a website has is what interest the search engines. So, ensuring that a site has both quality incoming and outgoing links plays an important role in a webmaster’s duties.
A major headache for webmasters is generating organic traffic. It can only be achieved when they get people who are interested in viewing and purchasing their products. Getting a top ranking on search engines is an enormous task, especially in those markets where there’s tough competition.
A webmaster has to define a strategy for building links that point back to the website. There are many ways of getting reliable links. Like for example, through paid ads on Google, or if other reliable websites are ready to interlink with your website. Yes, placing ads on Google and Facebook may generate traffic and the money you are spending on them may be returning a profit. But all companies that advertise on social media sites and search engines do not make a profit from these marketing campaigns. In fact, some lose money in these paid ad campaigns.
If you are venturing into the internet market or want to boost your website’s sales, you may decide to run a massive marketing campaign by placing ads on search engines, blog, and social media sites. Since you are paying for these campaigns, you would want to know which of the campaigns are sending the maximum traffic to your site. For this, you can install link tracking software, or you can track link clicks. You can also use Google Analytics campaign tracking if you are campaigning on Google. Depending on the link tracking that you are using you can quickly identify the sites from where the maximum traffic is being generated.
Asides from placing paid ads, you can also create links to sites by placing anchor text on sites that point back to your website. To do this, you can start by joining a reputed blog site and post blogs on it. You can also create reciprocal links with sites that are in a similar business like yours. For example, if you are a used car dealer in Delaware you could create links to other dealers in your area. If you specialize in selling Ford cars and another dealer specializes in GM vehicles, reciprocal links will help both the businesses.
Turning a profit or not from paid links is a business issue. But, what about links which you are unaware of, and they are coming from unreliable sources? Especially those from spam link farms and other unreliable sites. If you don’t constantly keep track of these links and block them, you could end up getting penalized by search browsers.
Initially when Google started ranking websites and SEOs came to know that backlinks paid an important role in website ranking, they began searching for links. It is when spam link farms emerged and started selling spam links. Google got wise to it and penalized sites that had untrustworthy links. That’s why it’s important for webmasters to monitor their links.
To keep track of links is very important. But first, you must know the links to your site are coming from where. For this, you can use the backlinks tool which lists all the ‘do follow’ and ‘no follow’ links to your website. After that, you must examine each link and check whether it’s an outgoing or an incoming link. Once you have noted all the incoming links and their URLs you can use a link tracker tool to check each link.
Go to searchenginereports.net and click on ‘Free SEO Tools.' Here you will find all the tools that an SEO will need to optimize a website. Once you scroll down the tools, you will come across the Link Tracker tool.
Click on it and in the display enter your site’s URL. Next enter the Page URLs that point to your site. You can only enter one link per line. Next, you can select the search engine for which you want it to get the results.
It will display the results serial number wise. It shows the URL name, the SE Index, PR, and Live. The serial number and URL name are self-explanatory. SE index is an abbreviation for Search Engine index, and it indicates if the link to your site has been indexed by the search engine. PR is an abbreviation for Page Rank and indicates if Google has ranked the page of the link. ‘Live’ shows if the link is live or not.
You can study these abbreviations and their meaning on sites on the internet. What is important in this for you to note is if the incoming link is ‘live.' Search engines do not necessarily index each link that they find on a website. If there is a reasonable amount of traffic coming via the link, it will be indexed. If the page has been ranked by Google, the PR will display it.
Link Tracker is a handy tool for webmasters and SEOs. They can check their website’s inbound links and see if they are live. If they are indexed and ranked, that will be an additional bonus. If a search engine has indexed the page, it means that the page has relevance and authority. Remember page ranking plays a major role in Google ranking a website. If you have links to your site that have been ranked, it means your website’s ranking has also improved. Lastly the fact that the link is live indicates that it’s healthy and exists.
If all these signs are positive, it means the link is a quality link and should be retained. You could also try to get more quality links from the URL. Fine tuning the links is the responsibility of the webmaster.